Since 1996, RAFW’s official schedule has featured hundreds of designers and launched the international careers of some of Australia and the Asia Pacific’s biggest fashion names including Alex Perry, Collette Dinnigan, Karen Walker, Ksubi, Lisa Ho, sass & bide, Zambesi, and Zimmermann.
On-site and off-site Collection Shows, dedicated Agent & Designer Suites and the exclusive boutique exhibition - The Source @ RAFW make up this exclusive industry-only event, made accessible to registered buyers, agents, media, and other fashion industry representatives. It maintains an exclusive time slot on the international fashion week circuit and domestic buying calendar. Several generations of designers – including Alice McCall, camilla and marc, Fashionassassin, Jayson Brunsdon, Josh Goot, who are now rising international stars in their own right – participate in the event, alongside the industry’s established names and a number of designers who have never shown before.
The competitive advantage of Australian style is its unexpected diversity. Fashion is all about new ideas, new thoughts, new names... and these are the strengths of RAFW. It’s primarily based on the influence Australia has on designers who choose to have this country as their creative base. It’s a country of huge diversity in environment, social and cultural parameters and as such provides a never ending and different sources of influence for designers to be inspired by.
RAFW has over the past decade evolved its own reason for being on the international fashion week circuit. It has become the event where designers from Australia, New Zealand and, in more recent years, from countries around the Asia Pacific region come to launch themselves internationally, to find a sense for who they are as designers, to evolve their style and to commercially establish themselves. Savvy international retailers have recognised this and now regularly use the event as a primary source of new talent.
Contact
DESIGNER PARTICIPATION
Lucia Labbate – Event Director Ph: 02 9260 2384
Michaela Griffiths-Leese – Designer Relations Manager Ph: 02 9260 2308
MEDIA REGISTRATION AND ATTENDANCE
Catherine Rodwell – Communications Manager Ph: 02 9260 2340
SPONSORHIP OPPORTUNITIES AND SERVICES
Kate Lovery – Partnerships Manager Ph: 02 9260 2365
MARKETING OPPORTUNITIES AND DOMESTIC BUYER SERVICES
Kelly Gaylard – Marketing Coordinator Ph: 02 9260 2322
CORPORATE HOSPITALITY TICKET SALES
Sydney – Rebecca Duncan – Corporate Hospitality Manager Ph: 02 9260 2315
Please see their success story as featured and recognized by ‘Best of Australia’