It has taken the country by storm with its Café Coffee Day chain of over 500 cafés and is expanding into ten other countries including Pakistan, UAE and parts of Europe. It takes the coffee continuum forward through retail sales and export of coffee to provide a superlative brew in various formats.
The perky and smart Café Coffee Days have swept the country, popularising the coffee bar concept and coffee itself. Along with this first domestic retail venture, ABCTCL's divisions are highly visible on each step of the coffee value chain - Café Coffee Day, Fresh ‘n Ground, ABC Exports, Coffee Day Xpress, Coffee Day Perfect and Coffee Day Bean2cup.
Says V. G. Siddhartha, Chairman, Amalgamated Bean Coffee Trading Company Ltd, "Delivering great coffee, exceptional service and an uplifting and personal customer experience have all contributed to the success of Coffee Day. Our commitment to conducting business in a socially and environmentally responsible manner has also contributed to our success. While the future is definitely going to be challenging, we are sure to live up to expectations as we have the strong support of our customers."
CCD's mission is 'To be the best cafe chain by offering a world-class coffee experience at affordable prices'. The friendly, casual ambience and affordability have made CCD a runaway success. The cafes sport relaxing hues of royal purple and red and the furniture is cosy with cane and slim steel chairs and comfortable couches. With a menu of signature hot and cold coffees, exotic international brews, food, desserts and pastries, they are popular hangouts from breakfast till post dinner. Colourful merchandise further endorse the brand and there is ample shelf space for trendy accessories ranging from caps, T-shirts, mugs to badges. Strategic media and brand tie-ups add a further boost; while customers enjoy exclusive benefits across product categories, CCD gets access to target markets.
As part of its corporate social responsibility, the company supports the SVGH Trust Vocational Training Institute in the semi-rural outskirts of Chikmagalur. It aims at providing job opportunities other than farming to less privileged individuals
The curriculum includes courses in hotel management and micro-finance and equips students in operations and customer service. After on-the-job training, students have the opportunity to be employed by Café Coffee Day. Over a thousand students have so far been trained and employed by the company, lending new meaning to the brew that perks up life.
Please see their success story as featured and recognized by ‘Best of India’