DNA NETWORKS has brought a wave of mega international events ranging from music concerts, television programming to sporting events and international seminars. Its realm of activities cover the entire country of India and have conducted these events in almost every part of the country. Today high profile international events are synonymous with DNA NETWORKS.
Corporate giants and prestigious clients in India such as Pepsi Foods Limited, BPL Limited, Deutsche Bank, Hindustan Lever Ltd, Standard Chartered Bank, Zee Network, Reebok India Company, The UB Group, American Express, Britannia Industries Ltd, KLM Royal Dutch Airlines, Channel [V], Levis, Bacardi Martini Ltd, MTV, among others engage the production and marketing services of DNA NETWORKS.
Founded by T. Venkat Vardhan, DNA NETWORKS has firmly placed India on the world concert circuit. Venkat, who has become an industry legend, started showcasing events in the late 80s, his first mega concert being the group Europe in 1988, which was the first of its kind in India that drew in over 60000 people.
Being the leading player, DNA NETWORKS became a licensee of MTV years before the advent of satellite television in India and when it did arrive on the heels of globalisation,Venkat entered into a strategic alliance with Star Television to leverage the reach of the nascent Channel V.
India's economic liberalisation of the 90s opened easy access to foreign exchange and travel. Venkat proved his credentials with the sell-out Bryan Adams concert at the Brabourne Stadium in 1994 followed by the Yanni concert in 1997 that pitched him into the global league of concert organisers.
Since then, DNA NETWORKS has handled not just rock stars but also the visits of high profile VIPs such as Bill Clinton. It has also assiduously cultivated its growing customer base of youth by organising annual national campus rock shows and purchasing television time to showcase their talent.
Please see their success story as featured and recognized by ‘Best of Bangalore’