Himalaya’s story goes back 78 years, when its founder, M. Manal, saw a villager in Myanamar pacifying a restless elephant by feeding it the root of a herb, Rauwolfi serpentina. Fascinated by the plant’s effect, he had the root scientifically tested. After researching the herb, Serpina®, the world’s first anti-hypertensive drug was launched in 1934.
Himalaya’s big breakthrough came in 1955 when it introduced Liv 52, a formulation that has became one of the world’s top selling medicines for liver ailments. This success set Himalaya on a growth path which continues until today.
Himalaya has partnered with top distributors and organic retail chains such as Wild Oats, Whole Foods Market and Vitamin Shoppe. Marketing tie ups with Watsons in Singapore and Guardian in Malaysia, both leading personal care chain stores, and setting up an exclusive store at Kuala Lumpur City Center has ensured that its products share retail space with top international brands.
Himalaya’s CSR spans the areas of health, education, community development and environment. Its chief initiative is promoting community trade, which involves building links with small and marginal farmers through a network of NGOs across India. It has converted its business requirement of sourcing herbs into a community development programme
Please see their success story as featured and recognized by ‘Best of Bangalore’