The ABC Group of companies, today an economic powerhouse, dates back to 1931, the year when its founder Sir Moilin Jean Ah Chuen set up shop in one of the busiest streets of Port Louis. This first ABC store (standing for Au Bazar Central or "At the Central Marketplace") was also interpreted as meaning Aux Bonnes Choses. This in French was an invitation to customers to buy top quality goods and services and translated into a real brand name as the business became known as "The House of Quality & Service". From this first successful venture, Sir Moilin embarked into the expansion of his business adding cold storage, food imports, wholesale and general distribution which he traded under the name of Chue Wing & Co. Ltd. The 80's were yet another fruitful decade for the business as the ABC group added Shipping and Freight forwarding into its activities. However, 1985 was probably one of the most important turning points for the ABC Group when it clinched the dealership of Nissan vehicles in Mauritius.