With a workforce exceeding 800 employees, it is engaged in different stages of the value chain, from production to distribution. Today, the company has an annual turnover of MUR 2.5 billion and counts among its partners many global players and brands.
In addition to our local production of chicken, rice, ice cream and yoghurt, we constantly research distribution networks around the world to bring brands of international repute to our consumers.
We adopt a selective approach and only take on board quality products which offer value for money and which have the potential to become market leaders.
Brands alone, however strong they may be, do not carry any guarantee of success, unless they are backed by a strong marketing organisation and efficient sales support. On the marketing side, we strive incessantly, through a team of high level specialists, to communicate the intrinsic virtues of our products to the end consumer.
In terms of distribution logistics, we operate a modern fleet of delivery trucks dedicated to servicing some 3500 retail customers. The quality of our distribution has been regarded for years as being second to none in the trade and we guarantee a 24-hour response to calls from our top customers.