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Soundcity, Nigeria

Music is a language
Africa is presently going through a change of guard and the youth are fast taking their place in this new landscape. These young men and women, upwardly mobile and savvy, are the core audience of the popular Soundcity brand. Read more
Africa is presently going through a change of guard and the youth are fast taking their place in this new landscape. These young men and women, upwardly mobile and savvy, are the core audience of the popular Soundcity brand. Recognizable Nigerian musical acts like Tuface Idibia and D’banj get a lot of airplay as far east as Kenya and Congo, and as far South as Zimbabwe and South Africa, which in turn have their musical acts like Fally Ipupa and Freshly Ground popularized in Nigeria. Soundcity plays a powerful part in this cultural exchange.

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