Africa is presently going through a change of guard and the youth are fast
taking their place in this new landscape. These young men and women, upwardly
mobile and savvy, are the core audience of the popular Soundcity brand.
Recognizable Nigerian musical acts like Tuface Idibia and D’banj get a lot of
airplay as far east as Kenya and Congo, and as far South as Zimbabwe and South
Africa, which in turn have their musical acts like Fally Ipupa and Freshly
Ground popularized in Nigeria. Soundcity plays a powerful part in this cultural