Loai Naseem and his wife, Mona Al-Haddad, began by employing a tailor, purchasing sewing equipment and sketching some designs from their basement at home… By 2008 the couple boasted over 10,000 customers locally and regionally. Their thobe range became popular and finally in 2005, Naseem left his previous employment and entered the business full time with his wife.
With four branches around the Kingdom, today Lomar is synonymous with the thobe as stylish attire worn both as a fashion statement and as a declaration of national pride. Amongst the winners of the 2009 ‘Saudi Fast Growth 100 Award’, Lomar ranked 13 out of 100. The accolade, devoted to those entrepreneurs playing a vital role in the transformation of the Saudi Arabian economy, inspires others to follow in their footsteps and is a testament to the sheer power of their enthusiasm for their brand.
Not daunted by anything,Lomar’s vision is to become the world’s leading thobe company.Mona and Loai believe this is achieved via the continuous innovation of exquisite thobe designs to evolve a brand that is trendy yet traditional, making a fashion statement while maintaining national pride.