As a prominent home grown brand, Almarai continues to forge ahead to become an iconic player in the global food and beverage industry. A brand that exudes excellence and an exemplary corporate culture, Almarai’s unwavering commitment to quality has made it a unique entity in the minds of the consumers.
Dominating consumer purchase
Almarai products are an important part of the consumer’s grocery list. It has now become essential to their daily nutrition and way of life.
Still the group’s flagship range, the dairy products are responsible for majority of sales and shooting growth rates. The category includes fresh milk, fresh laban, flavoured milk, UHT milk, and evaporated milk. Almarai Vetal probiotic laban is a recent addition to the range.
Almarai juices now come in 13 flavours in mainstream and premium categories and are sold in all GCC states. Almarai holds market leadership in Saudi Arabia, Oman, Qatar, Kuwait and Bahrain; Saudi Arabia alone constitutes 65 percent of the GCC market for juice products.
YOGHURT S & DESSERTS
Yoghurts and desserts are market leaders in their segment. The flagships of the category are the plain yoghurt, Gishta and Labneh. However, the range is filled with exciting delectable options like caramel custard, fruit yoghurt and the recent addition Vetal probiotic yoghurt.
Products of this range are well received by mothers and children alike. Becoming the staple home snacks already, cheese spreads and blocks of cheddar and halloumi variety continue to boost profits at Almarai.