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Lion of Africa, South Africa

Financial Strength
Lion of Africa Life Assurance Company has a strong balance sheet and meets all the necessary requirements of the Financial Services Board, in terms of financial reserves and capitalisation. Read more
  • Lion of Africa Marketing Manager
  • 14 College Road, Rondebosch
  • Cape Town
  • 7700
  • South Africa
  • Tel: +2721 685 0214
  • Fax: +2721 685 0218
  • Web: www.lionofafrica.com

Fund Managers

Lion of Africa Fund Managers is a registered Financial Services Provider, No 16135. It was founded in 2002 by Fred Robertson.

The business model is that of “manager of managers”. We operate on the basis of long-term partnerships. We provide oversight and an increase to the overall knowledge base of our managers without intruding on their respective investment processes that we have endorsed.

The managers are chosen on the basis of alignment of philosophy, track record, experience and expertise in their field. For the alpha-add that we are seeking, we favour the fact that they are independent thinkers.

Our role for our clients is to provide increased governance, risk control and additional reporting without any additional fee.

 

Insurance

Lion of Africa Insurance Company, formed in August 1999, is an established, growing insurance brand on the South African insurance landscape. It represents a new breed of insurer, founded on the premise of transformation and the provision of insurance solutions for all South Africans. 

Lion of Africa Insurance Company has adopted an ethos that combines the values of commercial success and empowerment. We believe we can make a significant contribution to the creation of a prosperous and empowering South Africa by delivering quality insurance risk services to our customers through all viable distribution channels.

Lion of Africa Insurance Company has recently enjoyed various award nominations. These include the Impumelelo Top Empowerment Companies Awards as well as the Top 300 South African Companies Awards.

 

Life Assurance

Lion of Africa Life Assurance Company was originally formed by African Peoples Organisation (APO) in 1902. APO was formed as a political orginisation with its history rooted in the community. In 1923, the orginisation launched the Burial Society and in 1942, the African Peoples Organisation was registered as a limited liability uneral assurer in terms of the companies act.

In 2002, Commlife Holdings acquired the APO Burial Society and renamed it Lion of Africa Life Assurance Company. In December 2005, the Financial Services Board granted Lion of Africa Life Assurance Company a full Life Assurance Licence. In 2006, Lion of Africa Life Assurance Company became a full member of the Life Offices Association (LOA).

Vision

Lion of Africa Life Assurance Company (Lion Life) strives to be profitable and socially relevant.

Mission

To be a significant life assurer which delivers innovative value for money products that creates wealth, security, prosperity and dignity for all our stakeholders, especially our customers, business associates our staff and our community.

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