Hirsch’s is a family owned business and was established in 1979 by Allan Hirsch, who at that stage only used to do repairs to appliances and as the business grew, he started selling to customers various appliances.
His wife Margaret, joined him shortly afterwards and in 1983 was instrumental in setting up the microwave cookery schools because consumers didn’t realise their full potential. And once they were shown what it was capable of doing, Hirsch’s name became associated with service, delivery, backup and the best brands.
Over the years, the company continued to build a solid reputation by being associated with big brands, giving good service and carrying a wide range of products. In the year 2000, they started their Home Store concept where most things for the home can be found under one roof which proved to be very successful in their Durban operation and in 2002 took the concept to Johannesburg.