About Liberty

We give our clients flexible clear choices, and provide them with the knowledge and expert advice they need to make the right decisions with confidence, no matter what stage of life they’re at. And we do it by offering the best and broadest possible range of products and services to help them build and protect long-term wealth - including life and health insurance, investments, asset management and property development. We’re controlled by Standard Bank - Africa’s biggest bank – so you know our professionalism and integrity are of the highest order. When you’re with Liberty, you are in control. You’re free to take responsibility for your success and your destiny – so you can own your life.

Corporate Profile

Our business vision

We aim to be the leading wealth manager in Africa and other select emerging markets. The future success of our family of specialised wealth brands and partnerships will lie in our continued ability to:

Leverage both the power of our specialisation and the collective strength of our group

Execute strategy through enlisting, mobilising, and partnering with outstanding people.

Transformation

In several separate respects, transformational issues provide both Liberty and the wider industry with a number of opportunities:

Business transformation, as our interests broaden frombeing a South African life insurer to a pan-African wealth manager

Industry transformation, as we re-engineer our processes to reflect our customer-centric business philosophy

Human capital transformation, as we implement the demographic requirements of the Financial Services Charter.

Sustainability

Other important sustainability issues facing Liberty today:

Managing the current business through the recession, while executing our longer-term growth strategy

Effective capital and risk management – providing value to shareholders, while protecting policyholders’ interests

Attracting and retaining the right people

Meeting increased demand for innovative wealth management solutions

Responding effectively to government, health and retirement industry proposals, and adherence to regulation