Originally built in the 1970s,
The Firs is an upmarket and nicche retail centre
situated in Johannesburg's northern suburb of Rosebank. Located adjacent to The
Hyatt Regency Hotel, The Firs, which has over the years become a landmark in
bustling and cosmopolitan Rosebank, underwent a multimillion rand redevelopment
in September 2009.
With exclusivity remaining key, The Firs' offers an intimate selection of retail
outlets and dining establishments that is distinctive and one that caters
specifically to the aspirations and desires of the modern high-end patron. With
each store being owner-managed, personal care and attention are always ensured.
The Firs attracts aspirational and high-end patrons who prefer to shop in an
intimate and exclusive environment. Companies wishing to exhibit or promote
their products at The Firs are looking to engage with this calibre of clientele,
or potential clientele.