chickens are delicious roast dinners, juicy chicken burgers, crispy nuggets, and succulent braais. Rainbow is not just a company that produces 4-million birds per week; it creates 4-million memorable meal occasions per week.
With these inspired insights, Rainbow is evolving into a consumer-driven company which recognises that consumers are much more than just people at the end of the supply chain. They are the single reason for it.
Rainbow believes that the consumer is at the heart of the business and without them there would be no business. Only through truly understanding our customers and consumers can we deliver meaningful innovation and keep building a sustainable and profitable business.
It is not by accident that Rainbow's two vital ingredients, inspired people and great brands are driving the business to new heights.
Rainbow's vision is to be at the heart of every meal.
Just imagine no Sunday roasts, chickenless braai’s, no nuggets for the youngsters, restaurants without chicken dishes, neighbourhoods without chicken takeaway outlets. The list is endless – the scenario unthinkable.