Today, the UAE has emerged as one of the most advanced nations in the world in terms of infrastructure, economic opportunities and per capita income. With its business-friendly modus operandi, high standards of living, tax-free regime and sizable annual trade surplus, it is looked upon as a modern state with an appealing mix of East and West - a most favoured destination for settlers from the Middle East Diaspora, South Asia and further afield. By progressively increasing spending on job creation and infrastructure expansion, the UAE government is opening up its utilities to greater private-sector involvement too.
Etisalat is the fastest growing mobile phone company in the world. In proportionate terms, the company had 24.3 million mobile subscribers at the end of the first quarter of this year, up 106 percent from a year earlier.
The company has 6.83m mobile customers, 1.35m Fixed line customers and 1.02m Internet customers.
Etisalat reported annual Net Revenues of US $5,815million and Net Profits of US$1,831million
Moodys has awarded Etisalat an Aa2 rating, Standard & Poors an A + and Fitch Ratings an AA
Etisalat was awarded many times in 2007. These accolades included Best Overall Operator of the Year - Telecoms World Middle East; Best Operator Middle East - Arabian Business; Best New Operator - Etisalat Misr - Comms MEA; Best ISP - Windows User Magazine; Best Enterprise Integrator - Arabian Computer News; Most Innovative New Product - BlackBerry - Network Middle East. Etisalat CEO, Mohammad Al Qamzi was also presented an award for his company's contribution to the local economy by CEO magazine.
Businesses big and small, empowered by Etisalat, no longer limited by distance, are able to reach new markets. With innovative technologies, UAE is open to fresh opportunities across the globe, allowing the supply of new goods and services to everyone who wants them, further strengthening its position as a nascent strategic power worldwide.
Mission
Etisalat's mission is to extend people's reach. Thus Etisalat is actively developing advanced networks that will enable people to connect, to learn and to grow; to enable them to reach each other, businesses to find new markets and everyone to fulfill their potential. Across the UAE, and increasingly in international markets, Etisalat's mission of enabling its customers to enjoy the latest services and technologies in telephone, TV and Internet services has largely succeeded.
Values
The company has three central values that are at the core of their philosophy and consequent success; energy, openness and enablement. Etisalat esteems and nurtures the energy and dynamism required to achieve the very best in business, leading to capability of addressing future challenges and opportunities with ease. Their policy of being open, honest and fair extends to their customers, suppliers and employees, which creates a sociable and friendly atmosphere to work within. The company wishes to provide opportunities and to actively help people reach their goals, always delivering what they say they will.