Launched in 2007, SAB Media has made significant progress in developing both The Times and The Sunday Times across the region from its Dubai Media City base, thanks to a unique partnership between it and Rupert Murdoch's News International.
SAB Media is also developing new concepts, services and ideas, particularly in new media, and is seeking to develop its presence into a significant media player through additional licensing deals, mergers and acquisitions.
It was back in 1798 that The Times made its first appearance in The Middle East when its journalists reported on Napoleon's arrival in Egypt. Since then, like the desert sands, events and history have ebbed and shifted dramatically, during which time the newspaper, along with its sister title The Sunday Times, have grown to become two of the most influential and respected newspapers in the world. Along the way, The Times has maintained its presence in the region reporting on some of its most significant and memorable events, with the UAE's developing history regularly finding its way into the newspapers' columns. Today, the newspaper has an even greater link with the Middle East, thanks to a unique partnership between Saudi owned company SAB Media and Rupert Murdoch's News International, which sees the international edition of both papers being printed daily in the Middle East
Focusing on a diet of international news, sport and a second to none business section - interspersed with regional advertising from the ever-swelling ranks of blossoming Middle East businesses - the papers currently enjoy a circulation of just over 22,000. This has been helped in no small part by significant and targeted marketing and subscription-building exercises, such as having the entire Times business desk team out for the Leaders in Dubai conference in 2007.
Read more about SAB Media in 'Best of Dubai'