Tonic Thinking:
Our inspiration to create marketing communications that really work is driven by a real love for what we do. Through our enthusiasm, we have found some ingenious solutions to some of the pre-molded ideologies that you see today. Effective communication for Tonic means living and sweating with our clients. Every point of contact between the company or product and the public at large is analysed. From receptionists to sales force, from suppliers to journalists, from consumers to policy makers, from advertising to PR, from brochures to in-store materials - wherever communication impacts our client’s bottom line.
We have also rethought the roles of our senior Tonic staff from creative and media to PR and online, involving them as early as possible. Already this is unique in the region. Each discipline works, not as competitors, but as support for each other. Like in an ecosystem, it’s not about repetition, it’s about complementarities and amplification.