Since its inception in 1977, Emirates Bank’s distinctive globe shaped brand logo takes pride of place across its large network of branches spread across the UAE and abroad. After its Merger with the National Bank of Dubai (NBD), Emirates Bank has become an Emirates NBD Company. Exhibiting a flair of responding to the changing needs of its customers with an inventive spectrum of products, this retail and commercial banking stalwart has consummate appeal. So much so that its current merger with National Bank of Dubai is setting the stage for the birth of a banking titan that will emerge as the largest Arab bank in terms of assets.
As the product of the first big banking merger in the UAE making it the countries' largest bank by assets, Emirates NBD Chairman Ahmed Humaid al Tayer has another ambitious goal. "We want it to be the largest bank in the Middle East." With second quarter results in July 2008 showing a growth in profits up 45 percent from the same time last year to AED 1.47 billion, the bank's muscle to compete with international banks, is being flexed.
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