With Mima at the helm as producer and director, the ILYD team offers their clients a holistic and highly personalized experience in both the audio and visual arenas. From the production of commercials, documentaries, public service announcements, corporate programmes and radio stories and adverts the aim is always the same: “Effective, Original and AUTHENTIC work”. A thorough research process of the brand and its competitive environment is conducted prior to the development of creative concepts and integrity is the guiding principle from start to end.
The creative thrust in ILYD’s productions is narrative storytelling that translates into emotionally stimulating cinematic and audio pieces, all the while delivering a valuealigned message which entertains but, primarily, informs target audiences. From brand sensitization to advertising, original content, profile/reputation building, corporate communications and photographic needs ILYD provides an endto- end option for clients invested in an international standard, high-quality, strategic and comprehensive experience and result. At ILYD, trust and cohesiveness are primary and we nurture our clients as one of our own, our team going the extra mile to ensure that no loose ends are left.
Mima’s production client roster extends to include the likes of UNICEF, AT&T, VISA, Blue Cross Blue Shield, FORD and Hertz, to name a few and it is ILYD’s mission to contribute to the development and expansion of media standards in Zambia concurrently fulfilling our client’ s needs and broadening and raising audience’s expectations of quality.